Marbella One
Privacy Policy
Information about the processing of personal data at Marbella One.
1. Data Controller
Marbella One is responsible for the processing of personal data handled through the website, application, Concierge and communication channels of Marbella One. Legal entity: MarbellaOne OÜ Registry code: 17587794 Registered address: Harju maakond, Tallinn, Kesklinna linnaosa, Narva mnt 5, 10117, Estonia Email: concierge@marbellaone.es
2. Data we process
We may process the following categories of information: • Account data: name, email, phone, language and data necessary for authentication. • Profile and preference data: service and lifestyle preferences, dietary preferences, nationality and date of birth when the client provides them and they are necessary, communication preferences and notes related to the Concierge. • Requests and reservations: requested service, date and time, number of people, reservation details, preferences and requirements necessary to provide the service. • Communications: conversations with the Concierge, messages, emails and WhatsApp communications related to the service. • Technical and security data: IP, device, browser, technical identifiers, logs and data necessary for security and diagnostics. Marbella One does not request or profile the client to collect medical or health data.
3. How we obtain data
We receive information directly from the client when creating or managing their account, using the Concierge, making requests or reservations and communicating with Marbella One through the enabled channels. We may also obtain technical data automatically when the platform is used.
4. Why we use the data
We use the data to: • Create and manage the account. • Provide and personalise the Concierge service. • Manage requests and reservations. • Facilitate the provision of requested services. • Send operational communications related to the account, requests and reservations. • Maintain, protect and improve the platform. • Prevent fraud and misuse. • Comply with legal, tax and administrative obligations. • Send commercial communications where the necessary consent exists.
5. Legal bases
Depending on the processing, Marbella One may rely on the execution of a contract, pre-contractual measures, legal obligations, legitimate interests or consent where legally required. Consent for commercial communications will be requested separately and may be withdrawn at any time.
6. Concierge and conversations
The content of conversations may contain information provided voluntarily by the client. Marbella One uses the information necessary to understand and fulfil the request, maintain reasonable continuity of service and manage requests and reservations. Information from a conversation does not automatically become a permanent data point in the client's profile.
7. Artificial intelligence
Marbella One may use artificial intelligence and automation technologies to help the Concierge understand requests, generate responses and assist in operational processes. These technologies are used as supporting tools to provide the service. The definitive description of any profiling or automated decision-making will be updated if applicable.
8. Partners and Services
Where necessary to manage or provide a requested service, Marbella One may communicate to the corresponding Partner or Service the information needed to execute that request or reservation. Access will be limited to the information necessary for the specific service. Marbella One does not provide the Partner with indiscriminate access to the client's full profile or their complete conversation history.
9. Providers and categories of recipients
To operate Marbella One, we may allow access to data by categories of providers necessary for our activity, including: • infrastructure, hosting and database providers; • development, maintenance and technical support providers; • electronic communication, email and messaging providers; • artificial intelligence and automation providers; • security and fraud prevention providers; • analytics and measurement providers, where applicable; • administrative, accounting, legal and professional providers; • Partners and Services where necessary to provide a requested service; • authorities and third parties where a legal obligation exists. Access will be limited to what is necessary for the corresponding purpose. Where legally required, Marbella One will formalise the appropriate data processing agreements.
10. WhatsApp and electronic communications
Marbella One may use WhatsApp, email and other channels to provide the Concierge service and manage requests and reservations. When the client uses WhatsApp, we may process the phone number, messages and data necessary to identify the account, respond and manage the service. Operational communications necessary to provide a service are not considered commercial communications. Commercial communications will be subject to the applicable preferences and consents.
11. International transfers
Some providers used by Marbella One may process data outside the European Economic Area. Where such processing constitutes an international transfer of personal data, Marbella One will apply the mechanism and safeguards required by applicable regulations. Additional information on the applicable safeguards may be requested by writing to concierge@marbellaone.es.
12. Retention
We retain data only for as long as necessary for the purposes for which it was collected and, subsequently, for the periods necessary to comply with legal obligations or address potential liabilities. Account data will be retained while the account is active and where necessary thereafter. Requests and reservations will be retained for the time necessary for their management and the applicable legal periods. Concierge conversations will be retained for the period necessary to provide the service and address potential liabilities. Marketing data will be retained until consent is withdrawn, except for the minimum information necessary to evidence consent and its withdrawal. Security logs will be retained for the time necessary for security, fraud prevention and potential liabilities.
13. Rights
You may request access, rectification, erasure, restriction or objection to processing and, where applicable, portability of your data. You may also withdraw any consent you have given. You can exercise your rights by writing to concierge@marbellaone.es. You also have the right to lodge a complaint with the Spanish Data Protection Agency (AEPD).
14. Commercial communications
Where necessary, Marbella One will request your separate consent to send you commercial communications about news, offers, experiences and updates. You may withdraw that consent at any time. Withdrawal does not affect communications necessary to provide services you have requested.
15. Security
We apply reasonable and appropriate technical and organisational measures to protect data against unauthorised access, loss, alteration, disclosure, destruction or misuse.
16. Minors
Marbella One is not designed to deliberately collect data from minors in circumstances where regulations require parental or legal guardian authorisation. If we detect improper collection, we will take appropriate measures.
17. Cookies and similar technologies
The website may use cookies and similar technologies. Non-essential cookies will be subject to the information and consent mechanism required by applicable regulations. Specific information will be developed in the Cookies Policy where applicable.
18. Changes to this policy
We may update this Privacy Policy when Marbella One, our services, our processes or applicable regulations change. The current version will be available on Marbella One and, where a change materially affects the client's rights, we will provide additional information or obtain the necessary consent.
19. Contact
For any matter related to this Privacy Policy or the processing of your personal data, you can contact Marbella One at concierge@marbellaone.es.
20. Terms of Use
The Terms of Use govern the relationship between the client and Marbella One regarding the use of the platform, the Concierge, requests and reservations. The specific conditions of each service, including any payment guarantee, cancellation or no-show, are those applicable to the specific service and are established by the corresponding Partner or Service.
21. Legal Notice
Marbella One is the operator of this platform and its digital services. Legal entity: MarbellaOne OÜ Registry code: 17587794 Registered address: Harju maakond, Tallinn, Kesklinna linnaosa, Narva mnt 5, 10117, Estonia Email: concierge@marbellaone.es
Last updated: 8 September 2026.